Pricing
Simple pricing.
Real outcomes.
The simulated NIL contract is free forever. Pay only for the Family-tier extras: AI parent coach, social-media management, travel planner, multi-athlete.
Family Free
The simulated NIL contract, basic wallet, and schedule — free forever.
- NIL contract simulator
- Basic wallet
- Schedule view
- 5 encouragements/mo
- 1 athlete
Family
Everything a family needs to run an NIL program end-to-end.
- Everything in Family Free
- AI parent coach
- Unlimited encouragements
- Social-media AI
- Travel planner v1
- Multi-athlete (unlimited)
Family Plus
Premium media tools on top of the full Family plan.
- Everything in Family
- Highlight-reel auto-builder
Coach
For coaches. Free up to 25 athletes — forever.
- Roster management
- Schedule publishing
- Team broadcast
- Stats upload
- Up to 25 athletes
League Operator
Run your league on GuardNIL University. Fees, branding, bulk roster.
- Everything in Coach
- Bulk roster management
- Fee routing via Stripe
- Custom branding
- League-wide analytics
Enterprise / Facility
All features, custom integration, and dedicated support.
- All features
- Custom integration
- Dedicated support
- SLA agreement
- Onboarding concierge
Not ready to commit? Subscribe for pricing updates.
The math
Why $14.99/mo
Most parents already spend $3K–$15K/year on travel sports. We save them an average of $5K/year on travel alone — through smarter hotel + gas + meal planning. The other 90% of value is everything else: NIL prep, financial literacy, social media, encouragement timing, behavioral data, recruiter-ready resume.
$14.99/mo is the price of one bad gas station meal. We pay for ourselves before the second tournament weekend.
$5K
avg. travel savings/yr
90%
value beyond travel
14 days
free trial
$0
until you're sold
FAQ
Common questions
Is the free tier really free forever?
Yes. The contract simulator, basic wallet, and schedule view stay free forever — no credit card required, no time limit. You only pay if you want the Family-tier extras: unlimited encouragements, social-media AI, travel planner, and multi-athlete support.
What's included with the 14-day Family trial?
The full Family tier — unlimited encouragements, AI parent coach, travel planner, multi-athlete support, and social-media AI. No credit card required to start. If you don't love it, the Free tier is always there.
When does Family Plus launch?
V1.5, targeted for mid-2026. Family-tier subscribers will get a first-access upgrade option at launch. Sign up now and you'll be first in line.
League Operator pricing — what counts as an 'active family'?
Any household with at least one funded NIL contract during the billing month. Families that have joined your league but haven't funded a contract yet don't count toward the per-family charge.