
Raising Athletes
A GuardNIL Publication
July 2026
For the family behind the athlete. Plain-language guides for parents navigating NIL: what the rules actually say, how the money works, how to spot a bad deal, and how to raise an athlete who is ready for all of it.

Raising Athletes

Raising Athletes

Money and Taxes

Contracts and Deals
The Latest

Contracts and Deals
A parent-friendly checklist of the ten questions that separate a solid NIL contract from an expensive lesson, covering pay, rights, exits, and taxes.

Money and Taxes
Yes, NIL money is taxable, usually as self-employment income. Here is what that means for your athlete's return, quarterly payments, and how much to set aside.

Money and Taxes
The reported average NIL deal pays around $1,300, but the median is about $65. Here is what that gap means, and what your athlete should realistically expect.

NIL Basics
In most states, yes, high school athletes can sign NIL deals in some form. But the rules are set state by state, and the details decide your athlete's eligibility.

NIL Basics
NIL pays athletes for the use of their identity. Pay-for-play pays them for athletic performance. One is allowed, one is not, and the line matters for eligibility.

NIL Basics
NIL stands for name, image, and likeness: the right of athletes to earn money from their personal brand. Here is what that means for your family, in plain English.